Follow these 10 tips to generate more store traffic — and increase sales.

Because many archers will wait several years before buying a new compound, it makes sense to offer a “bowstring specials week.”

Are you leveraging the power of YouTube to help your store?

What was socially acceptable for reaching youth archers last year, may not be this year.

The story of Veil Camo begins with, “One day in a treestand …”

Your customers and potential customers spend more time on the internet than ever. That makes it critical that you use online marketing effectively to drive traffic — both digital and foot — to your store.

Anyone can whine and complain about problems in the store. Be the associate who brings the boss solutions, not problems.

Can adding a coffee bar boost your outdoor business' bottom line?

Everyone is trying to save money on what they purchase, from groceries and ammunition to car washes and services. One time-tested marketing tactic — direct mail — still gets the job done and can work for you.

Is the customer really always right, even when they’re downright rude?

A good mentoring program will ensure your hunting business retains critical skills and expertise when great employees leave.

On July 8, 2020, the Archery Trade Association (ATA) will host an online webinar to discuss how outdoor media members can reach new audiences and recruit more bowhunters.

When it comes to managing the inevitable change that the hunting industry and your small business will go through, adaptability is key.

Our friends at the Archery Trade Association (ATA) recently released a video detailing news of the U.S. Department of Treasury granting a 90-day deferral on federal excise taxes for hunting, shooting, archery and fishing products.

Customers probably won’t enter your store looking for these three items, but chances are good if they see them on display that they’ll walk out the door with one — or more.

Extend the marketing reach of your archery shop with the power of influential how-to videos.

While elk calls remain the company's bread and butter, it is branching out into predator and turkey calls, with deer calls a potential future area of growth.

ATA’s Wendy Lang explains recent updates to the Paycheck Protection Program Flexibility Act.

Are you helping your customers maximize their broadhead accuracy? These advanced broadhead-tuning tips can help you help your customers more.

Wendy Lang from the Archery Trade Association (ATA) explains how to apply for Paycheck Protection Program loan forgiveness in this video.