The needs of bowhunters change as they age. Adapt your sales strategy to fit their archery needs, and you’ll probably sell more products.

The World Games are heading to Birmingham, Alabama, in early July 2022, and it’s an opportunity to expand interest in competitive archery, especially with compound bows, on a global scale.

Use these tips to attract and recruit the best applicants for your position and company.

Leupold & Stevens partners with Mule Deer Foundation to host Black-Tailed Deer Summit; Rock Outdoors to represent Bear Archery in Northeast; Page Pearce breaks record in Redding victory; NASP returns to in-person competition; and ATA updates quarterly FET Report and FET Guide.

Consider these factors to decide which promotional platforms will help you meet your goals.

Idaho becomes 50th state to allow lighted nocks and mechanical broadheads; National Deer Association’s 2021 Field to Fork Report; Rob Wallace named to S3DA Board of Directors; and Lancaster Archery Foundation awards grant to 2022 World University Games archery team.

ATA Vice President and Chief Conservation Officer Dan Forster explains federal excise tax (FET) “slippage” and shares what the Archery Trade Association is doing to combat it.

USA Archery hosts Indoor National Final, ATA weighs in on the “America the Beautiful” initiative, and USA Archery adds National Elite Development Programs.

ATA announces 2022 Board of Directors election results; USA Archery RED Program; S3DA’s 7th Annual Indoor National Championship; and NASP launches Student Contributor Program.

Although the 2022 ATA Trade Show faced unprecedented challenges, attendees and exhibitors were able to meet face to face, see and test new archery products, and plan for another big sales year.