The Alpha Pursuit boot from Muck Boot Company was designed for mobility and durability.

Deciding to venture into selling hunting clothing is a significant choice that many archery shop owners inevitably encounter in their business journey.

The author tests Irish Setter Mudtrek boots — two versions — throughout the 2022 deer season in temperatures ranging from 75 to 5 degrees.

Boots, apparel and scent-control products aren’t just for huge retailers. You, too, can tap into the benefits of selling these items.

Hunters and non-hunters alike will come to your store shopping for boots. Here are three great options in a variety of price points.

Your customers might look good in something we found on our scouting mission. We surveyed new warm-weather hunting gear and even came across some unique outdoor lifestyle apparel and accessories.

A good hunt can go bad in a hurry if your feet aren’t comfortable and dry. Here are seven great pairs of hunting boots you should consider offering to your customers.