You don’t have to spend an arm and a leg to get a dependable crossbow package to pursue whitetails during deer season.

Rugghill International Sales Group from Austria will represent Velocity Outdoor in the Western European Union.

Well-known bowhunter Fred Eichler and his entire family will use CenterPoint Archery crossbows on the family’s new TV show, “Everything Eichler.”

Name change to Velocity Outdoor reflects the company’s diverse outdoor product portfolio and growth prospects.