The pandemic created both opportunity and headaches, but archery shops are now dealing with economic and other issues that define the “new normal.” Here’s how some retailers are navigating the changes.

Easton 4mm Match Grade Half-Out Precision Inserts redefine accuracy and toughness while offering a new level of customization to the ultra-micro-diameter arrow category.

Bowhunting World Field Editor Darron McDougal has never had an easier time sighting in a bow out to 50 yards. It took about 15 minutes with the new-for-2024 Bear Archery Persist. Check out his full review here!

Jim Easton passes at 88; Bigshot Archery acquires Delta McKenzie Targets; ATA shares details on two 2024 ATA Show promotions; and USA Archery announces election results for Board of Directors.

The 90-year-old company’s latest flagship bow, the Bear Archery Persist, delivers the feature-driven performance that dedicated bowhunters demand.

Easton has partnered with renowned bowhunter Fred Eichler to create the new 5mm Carbon Legacy Fred Eichler Signature Edition arrow.

Team USA’s Liko Arreola (15) makes World Cup history with double golds; Marolina Outdoor announces new VP of marketing; Lancaster Archery Foundation seeking applicants for youth archery grants; and ATA welcomes new membership director.

University of the Cumberlands wins back-to-back archery national championships; Easton X10 shooters dominate at World Cup; register now for USA Archery Virtual Symposium; and watch live coverage of the ASA TRU Ball Pro/Am.

MeatEater acquires Dave Smith Decoys; Pope and Young name Hall of Fame inductees; Olympic Games athlete selection procedures announced; Rock Ridge Outdoors names Janette Palmer VP of sales; and NASP and S3DA raise $6,544 for St. Jude Children’s Research Hospital.

Easton has announced the addition of factory helical fletching to its popular 5mm Axis arrows.