Got customers looking to stay in touch while they're in the backcountry? Here are a few options to recommend.

What are you stocking to keep your customers warm and dry in the field this winter?

Every gun or bow needs a case - whether soft-sided or hard-sided - to keep it from getting bumped, wet or dirty.

Did the busy holiday season sneak up on you this year? Here are a few ideas from a Chief Marketing Officer that can help boost sales quickly during the holiday season.

Asking the right questions helps create more satisfied customers, and keeps cash registers singing.

These 12 calls along with encouraging answers and advice can lure more customers through your doors this fall.

Not only is your customer base shrinking, but so, too, are the number of people contributing to the conservation of wildlife through excise taxes they pay on the purchase of firearms, ammunition and related items.

Field-dressing kits bring in customers. Answering field-dressing questions brings them back.

Black Friday is right around the corner. Now's the time to make plans and formulate a marketing strategy.

Shy or quiet sales associates aren't doomed to failure. They just have to learn how to come out of their shell.