Social media is great, but it’s not exactly friendly to our industry, and it shouldn’t be your only marketing plan.

Digital or in-person, you have customers who browse and don't buy. You should be marketing specifically to them after their browsing session.

Having a solid public relations plan and navigating local and social media can set your shop apart.

Your customers and potential customers spend more time on the internet than ever. That makes it critical that you use online marketing effectively to drive traffic — both digital and foot — to your store.