Great news for archery companies and dealers — a new Archery Business Pavilion will be part of the annual SHOT Show!

Brad Ferguson named Pure Archery Group CEO; Fore Runner Brand Feeds acquires Monster Meal; Under Armour appoints new corporate president and CEO; Excalibur Crossbow celebrates 40 years; and SHOT Show attendance back to pre-Covid levels.

Hopefully the sports show season will be in full swing during 2022. Here are a handful of ideas for making the most of your time in front of current and prospective customers.

We asked three veteran retailers: “What are your core objectives for the 2022 ATA Trade Show?” Here’s what they had to say.

Sports South LLC, having attended the SHOT Show since 1989, is excited to announce its return to SHOT Show 2022, which will be held in Las Vegas from Jan. 18-21, 2022.

SHOT Show 2020 was a smashing success, and according to the NSSF, the venue will be that much more impressive in 2021. Here’s a peek at what you missed if you didn’t make it to Vegas.