In today’s age, you must be plugged in. Fortunately, you likely already have the tools necessary to achieve your goals. And for the tools you lack, all it takes is determination to acquire these.

• Pick the Right Niches: Oftentimes, the things that sell well online are not what perform well in-store, and vice-versa. Furthermore, there are certain products that hunters prefer to purchase online (for cheaper) that they are willing to wait for. In contrast, other items they need more quickly, or are more likely to pay a premium for in-store. Regardless, pick the right niches to stock in your online store. Additionally, sell brands/SKUs online that are popular, but perhaps more difficult to find or purchase on big-box online retail outlets.

• Start Small, Scale Up: We often make the mistake of trying to start out big. Start out in a massive way, and it’ll likely lead back to the drawing board. So, start small, and scale up as needed. Consider re-investing available profits back into the online business. Then, once you’re established, it’ll be easier to take it to the next level.

• Build the Online Base: You must talk to people to grow your online base. Use various ways to get your online platform in front of customers. Consider targeted advertising, geo-fence a campaign. Make phone calls to potential affiliates. Establish a customer email base. Send marketing emails. And do whatever else you must to get your name out there. Making the right contacts is half the battle in making more money online. Relationship building is crucial.

• Merge Old-School with New-School: Consider in-person networking. Go places where people can meet and talk to you in person. Host archery and hunting seminars outside your typical customer base, and then plug the online business. But cover topics that you really know about. You’ll come across as a fake if you try to sound intelligent on topics you aren’t knowledgeable about. Be true to yourself and your business.

• Learn How to Sell: Digital stands on three legs: writing, photography, and videography. That includes e-commerce, too. Each one is just as important as the other two. But if you want to sell the most product, and make the most money, learn to do all three. Producing in-depth product descriptions optimize for SEO and explain the product. High-quality photography is a must-have, too. If you want to make more money selling merchandise online, shoot better photos of the products that grab customers’ attention. Finally, produce short promo videos that explain key elements of the product. If possible, show it in action. Give as much detail as possible.

• Build Marketing Material: One of the fastest ways to reach customers is to produce content. This includes website content (for SEO and grabbing customers organically) and social content (for satiating modern America’s rabid need for digital media). Of course, producing a well-designed content marketing plan can drive significant volumes of traffic to your e-commerce pages. And the better the content, the better the conversion rates.