PSE Archery recently announced that they have promoted Lonnie Workman to Vice President of Sales. Lonnie has been with PSE as the southwestern regional sales manager for 11 years, and he will retain his sales territory in addition to his new role as vice president.

A longtime archer who later became a bowhunter, Lonnie previously worked in banking before joining PSE, fulfilling his dream of working in the archery industry. Lonnie’s first bow was a PSE, and he was loyal to the brand long before joining the ranks of the company. For Lonnie, this is his opportunity to take the PSE brand to the next level. 

“I live and breathe the PSE brand every day,” said Workman. “We make the best bows in the world, year in and year out, and my goal is to make sure that every dealer in the country knows it. Thankfully, we have the best sales staff in archery ready to help me make that goal a reality.”

In addition to promoting Lonnie Workman to VP of sales, PSE Regional Sales Manager Craig Stanke has taken the position of director of national accounts. In addition to working with big box outdoor retailers such as Cabela’s/Bass Pro, Craig will also retain his current sales territory in the central Midwest.

“We couldn’t be more proud to see two of our best performing regional sales reps taking a larger role in the company,” said PSE President and Founder Pete Shepley. “The work ethic, positive attitude, and active leadership of Lonnie Workman and Craig Stanke will help lead both PSE and the archery industry into a greater future.”

For more information, contact your PSE regional sales manager or call PSE Dealer Services at (520) 884-9065.