PSE’s latest carbon ride, the Mach 30 DS, blends sensational styling and smoothness with stability that’s unparalleled in its class.

With so many great options to choose from, 2024 is a great year to be a bow buyer. Below are 16 models your customers will be seeking as they gear up for bowhunting season.

Cash in on crossbow sales by targeting aging archers and hunters who want a simple solution to staying in the stick-and-string game.

Editor Dave Maas takes a look back at the 2024 ATA Show and the new Archery Business Pavilion at SHOT Show.

The pandemic created both opportunity and headaches, but archery shops are now dealing with economic and other issues that define the “new normal.” Here’s how some retailers are navigating the changes.

During the 2024 ATA Show, PSE Founder Pete Shepley was honored with the organization’s new Industry Icon Award. Three other individuals were recognized for the ATA’s Impact Awards.

A look at what goes into a brand- or even market-winning hunting bow.

Your customers can’t go wrong when they upgrade to one of these new flagship compound bows this year.

Heritage Outdoors Group, a newly formed holding company with a mission to obtain leading brands in the outdoor space, recently announced the acquisition of PSE Archery.

Pope and Young Convention exhibitor space filling up; NASP 2023 national tournament schedule and scholarship plans; Team PSE’s Kris Schaff dominates during early 2023; Team Darton’s Tanja Gellenthien makes 8th straight podium at The Vegas Shoot.