Toward the end of each year, we ask readers of Bowhunting World magazine to vote for their favorite hunting and archery brands. The manufacturers highlighted on the following pages were chosen as Readers’ Choice Awards winners in 52 categories.

The latest bow show didn’t disappoint.

Hunters can do a better job of controlling the outcome of the deer hunt if they first control those three-alarm odors that put animals on high alert.

Boots, apparel and scent-control products aren’t just for huge retailers. You, too, can tap into the benefits of selling these items.

Almost every big game bowhunter tries to reduce his or her human odor in the field, and step No. 1 is bathing with scent-free bar soap.

Big game bowhunters who want to fool their quarry’s nose must keep human odor to a minimum, and ozone can be a key component in this effort.