In this ultra-competitive product category, don’t needlessly complicate things. When it comes to selling rangefinders, just stick to the basics.

Tethrd announces new CEO; University of the Cumberlands repeats as national champions; USA Archery Indoor Nationals Final recap; S3DA hosts 9th Annual Eastern Indoor National Championship; and Kinsey's announces Dealer's Choice Award winners at KDS24.

GSM Outdoors acquires Camillus Cutlery and Cuda fishing tools; Buck Knives welcomes new VP of sales; Zanders Sporting Goods hires Jeff Krieg as new sales manager; Mike Meiran joins Pnuma and Heated Core team as new director of sales; and Leupold names Lucas Burt as director of marketing.

ATA Show announces new award categories; Leupold named Optics Manufacturer of the Year — for the 13th consecutive time; Mystery Ranch promotes Michelle Fleming to marketing director; and IBO appoints Aaron Scheer to board of directors.

Leupold & Stevens partners with Mule Deer Foundation to host Black-Tailed Deer Summit; Rock Outdoors to represent Bear Archery in Northeast; Page Pearce breaks record in Redding victory; NASP returns to in-person competition; and ATA updates quarterly FET Report and FET Guide.

The Leupold BX-4 Pro Guide HD 10x42mm binocular is lightweight (24 ounces), only 5.6 inches long, and provides outstanding brightness and edge-to-edge clarity.

Designed specifically for bowhunters, the Leupold RX-Fulldraw 4 Rangefinder calculates laser-accurate distances based on specific archery gear.

Would your customers like a chance to shoot for a Ford F150 at the 2019 Leupold Truck Giveaway?