After deciding to add a full-line sporting goods store in its home city of Poncha Springs, Colorado, here’s how this longtime family run business has successfully expanded — beyond expectations — into the retail space.

The 2024 Mathews LIFT was one of the company’s best-selling bows of all time, and the 2025 LIFT X pushes the technology envelope even further.

American mixed team archers win Olympic bronze; Team USA’s Ellison wins individual archery silver; hunting license sales remain steady in 2022-2023; Team Mathews shooters win four ATA Shooter of the Year titles; and Delta McKenzie increases payouts for women’s pro ASA shooters.

Gridiron Capital agrees to sell GSM Outdoors; Easton highlights USA craftsmanship during “America Month”; Team Mathews crowns three national champions; USA Archery celebrates 18-year tenure of National Head Coach KiSik Lee; and Pope and Young announces two new whitetail velvet world records.

With so many great options to choose from, 2024 is a great year to be a bow buyer. Below are 16 models your customers will be seeking as they gear up for bowhunting season.

The pandemic created both opportunity and headaches, but archery shops are now dealing with economic and other issues that define the “new normal.” Here’s how some retailers are navigating the changes.

What can we say other than that Mathews has done it again?

Three archery dealers share how they go about moving out year-old inventory to make room for newly released bow models, as well as tips for ordering new bow inventory.

The Mathews Finger Set from Last Chance Archery facilitates safe and easy bow pressing.

Mathews Archery designers started from the ground up with the company’s new-for-2024 LIFT 29.5 and 33 hunting flagships.