Bow cases are one of those products that sort of sell themselves, provided your staff is well-informed, you display cases in a meaningful way, and you offer tips to your customers on how to choose the right case — or two — for their needs.

Fact: Employees who feel proud about their job and their employer will be better representatives of your business.

Getting to know your customers on a case-by-case basis will help them transport their bows and firearms safely.

Every gun or bow needs a case - whether soft-sided or hard-sided - to keep it from getting bumped, wet or dirty.