Prime bolsters field-proven technologies with a few new updates, yielding its finest bow yet.

The pandemic created both opportunity and headaches, but archery shops are now dealing with economic and other issues that define the “new normal.” Here’s how some retailers are navigating the changes.

With stability built right in and a new cam system, Prime Archery’s latest launch — the Prime REVEX 2 — is a winner.

Bowhunting World’s Field Editor Darron McDougal recently tested the new-for-2023 Prime REVEX 2. Spoiler: With stability built right in and a new cam system, it’s a winner.

Your customers can’t go wrong when they upgrade to one of these new flagship compound bows this year.

The author learns what goes on behind closed doors as Prime Archery brainstorms, designs, builds and ultimately markets a new compound bow.