Mathews Archery designers started from the ground up with the company’s new-for-2024 LIFT 29.5 and 33 hunting flagships.

Kevin Fry, vice president of Quality Archery Designs in Virginia, offers insight on working with dealers and the company’s new Integrate Mounting System.

Quality Archery Designs, or simply QAD, is known for building outstanding products and then standing behind them 100 percent.