Bow cases are one of those products that sort of sell themselves, provided your staff is well-informed, you display cases in a meaningful way, and you offer tips to your customers on how to choose the right case — or two — for their needs.

Never should a patron walk out of your shop with a new hunting tool in hand without having first had a serious conversation about how to keep it safe from the rigors of the road with new bow or gun case.

Getting to know your customers on a case-by-case basis will help them transport their bows and firearms safely.

Every gun or bow needs a case - whether soft-sided or hard-sided - to keep it from getting bumped, wet or dirty.

A group of hunting buddies were so tired of dust-covered gear, one of them finally decided to solve the problem by starting RUGID case company.