Being careful about how you communicate with customers can make those interactions go a lot more smoothly.

As a hunting retailer, your greatest asset is a knowledgeable game-savvy sales staff.

Many of your customers who shoot an index-style release punch the trigger, and they probably do so because no one taught them how to properly set the release’s length.

You can sell more fixed-blade broadheads by first breaking apart a half dozen three-packs and then renting broadhead test kits to customers.