Social media can be an effective way to get more eyes on your business, and ultimately help move more product.

We asked three veteran retailers, “What does your store’s social media presence look like?” Here’s what they had to say.

What exactly is an influencer? And is it worth your time — and money — in working with one or more influencers?

Use these seven tips to avoid trouble and controversy on social media.

There’s been a rise recently in social media hacking, especially on Facebook. Do you have a crisis plan in place should it happen to you or your business?

The nightmare of every business owner is having their social media accounts hacked. To avoid such a catastrophic event, follow these five proven steps.

Having a solid public relations plan and navigating local and social media can set your shop apart.

Are you going crazy trying to keep up with social media content? Taking the stress out of the process is easier than you think.

Retail has changed with the outbreak of COVID-19. How do you keep customers in the loop and buying? Don't forget social media.

Your customers and potential customers spend more time on the internet than ever. That makes it critical that you use online marketing effectively to drive traffic — both digital and foot — to your store.